Enhancing Visual Identity for a Botique Jewelry Brand
Jewelry by Lani
My Role as a Designer
My primary objective of this project was to enhance the visual identity of Jewelry by Lani through comprehensive graphic design solutions.
This involved creating cohesive and visually appealing branding materials that would attract and engage the target audience, ultimately driving sales and strengthening the brand's market presence.
Before
The brand’s original logo took up too much vertical space, especially considering the client uses this on the top of their website header.
The swirls added another level of difficulty when reading the logo from afar.
After
My client wished to include the swirls and tagline, so we worked around with different revisions until she agreed with the style.
Overall, the design is now much simpler and pulls your attention towards the brand name.